News
MHA Associates Join NASP Committees
November 21, 2024
Managed Health Associates, Inc. (MHA) is pleased to share that two of its associates will be serving on committees with the National Association of Specialty Pharmacy (NASP). NASP membership consists of hundreds of organizations and individuals from across the country representing all stakeholders in the specialty pharmacy industry.
Both organizations are committed to improving patient outcomes through the support of specialty pharmacy in all aspects, so patients can access their medications and needed critical services in order to lead productive, fulfilling lives.
Cynthia Robbins, Vice President, Trade Relations, has been accepted to the associations’ Education Committee, and Cindy Schifano, Marketing Manager, has been accepted to its Marketing Committee.
In their respective committee roles, Robbins and Schifano will further expand MHA’s network within the specialty pharmacy community through collaboration with industry leaders to address key challenges and opportunities to help meet our shared goals.
With over 35 years of experience in biotherapies, fractionated blood products, and specialty pharmaceuticals, Cynthia Robbins now leads the MHA Specialty Trade Contracting efforts. Throughout her career, Cynthia has assimilated her clinical expertise with her strong business development acumen to implement accelerated growth strategies, ensure optimal product access, and meet healthcare professional needs. In each of her industry roles, Cynthia has developed professional continuing education programs in compliance with pharmacy, nursing and laboratory professional educational standards. Cynthia earned her pharmacy degree from the University of Illinois Medical Center in Chicago and has practiced as a licensed pharmacist in several Chicago hospitals.
With over 20 years of marketing experience, Cindy Schifano has been with MHA for more than eight years. In her current role at MHA, Cindy is responsible for developing and implementing marketing strategies and initiatives for MHA’s services and solutions. Her proficiency spans a wide range of marketing disciplines, including brand development, digital marketing, content creation, and event management, while integrating data-driven insights to develop marketing initiatives that are both effective and impactful. Cindy earned her Bachelor of Arts degree from Rutgers University and her Master of Arts, Corporate & Organizational Communication from Fairleigh Dickinson University.
Read more about MHA’s advisory role in specialty and infusion pharmacy.